• We Are a Roast-to-Order Coffee Roaster •

A Coffee Roaster Committed To Freshness

There's nothing better than that first sip of the perfect cup of coffee in the morning. Here at White Wagon Coffee in Roanoke, VA, we produce custom roasted coffee that offers this sensation every time! You'll immediately taste the freshness and depth of flavor that our beans deliver. We're known for creating coffee that is superbly strong, providing you with the much-needed pick-me-up to get through the day. And better yet, purchasing roasted coffee is far more cost effective than buying an individual cup every day. Email, text, or fill out our contact form to learn more about our coffee and to discuss your order.

Mission Statement:
To provide custom specialty coffee to consumers in a way that is fresh, affordable, and flavorful.

10% Off

Your First Order of One Pound or More!

Coffee Shop Special
— No Initial Consultation Fee

When You Purchase 10 Pounds or More per Week

About Us

Our owner—Benjamin Britten—has always loved coffee. When he discovered the joys of roasting coffee, he never looked back. His coffee-roasting journey began by making fresh brews to help his fellow nurses stay awake during the night shift. After hearing incredible feedback, he decided to turn his passion into a business—and White Wagon Coffee was born.

Today, Benjamin has coffee roasting down to a science. Coffee shops, restaurants, clinics, and breweries trust us to provide delicious coffee that complements their existing products. We can even create custom blends that are unique to a specific business! Because we're a small coffee roaster, we're able to roast our coffee on-demand, ensuring its freshness. To guarantee maximum quality of taste, none of our coffee stays on our shelves for longer than two weeks.


Thank you for your interest. We look forward to hearing from you soon.

(540) 685-0740

Service Area
Roanoke, Virginia, and the Surrounding Areas